Mobile UX Research & Design for InovaIT / 2011 - 2012
Responsible for: User Research. Design Research. Ideation and concept. IxD (wireframes, prototypes). UI design.
One of the most successful and ambitious mobile startups in Slovenia, InovaIt, invited us to join them to fill the role of UX Research & Design. We joined in the product discovery phase, performed user research, provided synthesis with personas and scenarios. After defining the patterns of both users and the application, we prepared lo-fi and hi-fi (clickable) prototypes, wireframes, mockups and finally developed UI patterns and delivered finalised designs to be used by developers.
Unfortunately we are not able to share more details about the projects, besides some sketches and brief descrpitions. [inserts sad face]
The first project we did together was a mobile application for a global news brand. This was also our first Windows Phone 7 (WP7) application. The main challenge was how to design a coherent experience based on existing iOS and Android applications. Namely, WP7 has a completely unique set of characteristics compared to other two.
The second project we did together was another WP7 application, this time a completely different brief: design a playful UX for a text and calling app. The service is aimed especially at the youth and offers free calls and text. We were asked to design a truly novel experience showcasing all the strengths of the WP7 platform. As the target users were mostly teenagers we first got out and researched the "cool" of today. After contextual research and a couple of interviews, we created a distinctive visual language for the young users. With that and first paper mockups we went to the users again and later on build scenarios to help us define the features and create a "cool" experience.
The third one is always a charm, right? :) This was definitely the case with the third application we designed for InovaIt. It was also the first iOS app. When we first sat down and brainstormed ideas, we knew instantly this has to be the coolest design opportunity. Ever. Therefore we invested heavily in research to gather meaning about museum experiences. The brief was to integrate both the museum application as well as a guide around the surrounding facilities which was a challenge. Even the museum on its own is massive and offers a whole lot to discover... We carefully designed all possible scenarios in a huge Balsamiq (yes, we love Balsamiq!) clickable prototype. From there on, we explored how to mix the Museum visual style with iOS guidelines.
We already worked on WP7 and iOS with the talented guys at InovaIt and this time, it was Android time. The brief was to design both phone and tablet application that needs to support both portrait and landscape modes. We were also asked to design a simple widget for the app. We had to follow the (than) new brand design guidelines when designing the UX. Sadly, this one was designed über fast. Without research and in the period of a week. Still, we had fun working on it, iterating straight in Photoshop and Fireworks.
Thanks again for your trust InovaIt.