Product discovery for FileCan / 2012-13
Responsible for: Identity creation. Product discovery. Illustration. Iconography. Graphic Design.
A friend of blok_blok approached us with an idea of his. He is developing a localised file sharing/synching/archiving solution and he needed help to make it more human(e). The second challenge was how to communicate the service to casual, non-tech audience for which the service is built. In a series of great brainstorming sessions we came up with a cool name and a set of metaphors. And so, FileCan was born. Stripped down of all technicalities Marusa designed the comic to explain in plain words what is the magic of FileCan.