Smart shopping cart UX for Ocean4 / Client: Ocean4 & Spar International / 2011
Responsible for: Product discovery. Design Research. User Research. UX design.
An ambitious team approached us to help them realize their idea of a smart shopping cart. They had the global idea and already identified the market, what they needed was a global UX strategy and a working prototype of a user-centered shopping service. They wanted to design a smarter and more intuitive shopping experience, equipping the shopping cart with a dedicated and modified tablet. On it runs a context and location aware software that enhances and redefines the shopping experience.
The first challenge was defining the ecology; how does the CartPad fit into the existing shopping experience? We organised several design workshops with all key stakeholders where we managed to redefine the product canvas. The next challenge was how to think beyond the "usual suspects" such as tech-savvy alpha moms and freelance designers. Therefore, we employed ethnography and especially contextual inquiry (shadowing, auto-ethnography) to get insight out there in the wild. Personas and user journey maps were designed during the process, mainly as synthesis tools helping us gather meaning. Finally, we were able to start ideating innovative solutions and scenarios for the CartPad. Starting with the lo-fi paper prototypes tested on the personas and later in the field with real users.