Responsible for: Creative and art direction. Product discovery. UX Research. UX. IxD. Illustration. Iconography. Graphic Design.
24alife (previously @Life) is a holistic corporate (and personal) wellbeing platform with web, native mobile, tablet and desktop applications. The product is accompanied with an expert service, stretching from doctors, nutritionists and psychologists who collaborate on the platform and tailor individual programs.
After finishing his PhD in April 2013, Damjan was invited to help form a UX & Design team for the 24alife project. The team of more than 50 developers and health experts did not have any in-house designers. There was no user-centered directive, hence the existing products were far from user-friendly. Luckily the 24alife project could be rebuilt from scratch. The core of the 24alife is a web and mobile application connected to several applications from 24alife as well as 3rd party partners. Our task was to lead the team and design a product spanning across platforms.
The web application functions as an overview. Users can follow their progress, manually add/modify activities and access advanced features.
The mobile application is the extension of the web application. If the web application functions as a dashboard and an activity diary, the mobile application functions as your companion. The app is packed with features which was a challenge for us of we wanted to keep it simple. We introduced the concept of “bricks” that function as a to-do list. With them, the user gets a clear visual cue (also the background image changes colors).
iPad applications for the 24alife corporate wellbeing product. The applications help speed up and mainstream the interviewing process. We designed 3 different iPad apps.
We also launched separate mobile apps, to engage with general audience. The user experience was more playful, a bit quirky, but with the 24alife colors and the general looks & feel.